What is the difference between a marketing system and a marketing plan? Let's start with what looks like a marketing plan. Good plans include a timeline and a listing of tasks or activities that you hopefully lead to an increase in sales. If an advertising agency to help "offers your organization, you can bet their plan will involve a lot of expenses for paid advertising. As a PR agency "helps your organization, their plan is probably full of really exciting promotionOpportunities that will help you execute the PR agency, (for a fee, of course). When a general business consulting or marketing company supported, you'll end up with wonderful data about the market potential. Along with offering a new list of the services of a consultant for a fee can.
A marketing system, on the other side contains a number of activities or tasks with a complete set of instructions so that an inexperienced person could implement the marketing plan. A really good system includesspecific feedback mechanisms and budgets, so that "filling in" say the paperwork in fact, as much any more costs to sell in marketing costs, how long it took to the identity of your company and move the prospect of a sale, and the feedback on how to improve your product or service to improve value and future sales.
A marketing plan may or may not help increase your sales. A marketing system will help not only to improve the sales of your products or services, but you should allowSELL your company for more money than you get elsewhere when the time comes to leave your company. Systems shift your organization from a "people dependent" organization to a "system dependent organization." What makes a company very valuable to a buyer is not just a list of customers, but detailed instructions on how to get more revenue from existing and new customers. The reason why people buy jobs (through the purchase of a franchise) is that they do not wantSell ... they want to sell anything, but to do it. A marketing system is a complete set of instructions that even an inexperienced individual can generate new customers or clients just by following instructions. There are a lot of comfort to just following instructions. Detailed instructions, including scripts, to say what exactly takes the fear out of the sale. After all the brochures, websites built and developed scripts and tied to a schedule for implementation is extremely valuable.
A typicalMarketing plan describes the target group and set goals you want. But most plans are based on the search for an experienced Sales Professional to implement the plan. In contrast, describes a marketing system in detail all that will be done, said and what must be recorded. The result of a marketing system is a record or documentation that is what the actual costs into new markets or, more revenue was from existing customers can be analyzed. A marketing plan is on the basis of futureActivities. A marketing system is based on the documentation of training by individual sales efforts. A well-written marketing system includes a "feedback" loop, so that individual experiences documented and recorded. The documentation is an organization, a historical record of exactly what worked and what did not. The marketing system gives the format for this documentation with instructions on how the results, the "wisdom from the experience starts to interpret it."
If you sell your businessThis has a marketing documents, you sell an information bank of the collective individual "lessons learned". Regardless of turnover of people, a sophisticated marketing system captures intellectual capital that can be analyzed and reviewed by the new owner. This allows a new owner, their creativity and ingenuity to take advantage of the organization to be injected in higher sales and hopefully extraordinary growth and profitability.
Are you convinced that a marketing system compared to onlyMarketing plan might be right for your organization?
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