He was a member of one of my business networking groups who told me this story as we learn about the effects of the recession on our individual businesses. This story is so important in today's economic climate .... enjoy it.
Once there was a barbecue restaurateur. But he was no ordinary supplier humble rib because it uses only the best spareribs from only the best, pigs in the country. The fries that accompanied his famous barbecue spare ribs of equal quality, from the cut surfaceBest served with fried potatoes available, exclusive of oil. He operated from small business space is not exactly on the restaurant strip and the advertising message on the facade that says that his BBQ ribs, the "best in the world, with only the best ingredients were produced."
As a result of his small business flourished, and in his own modest way, he was financially successful. He had a son, his only child, and he only wanted the best for him,yes, with the money earned from the BBQ restaurant, he sent him to university. Suspended his son was doing well, enjoy it, so smart people and strong opinions, and it took some time before he returned home to his father during a vacation. He raved issues in the past for big secret about her father and displays the newly acquired knowledge with great verve and style, and his reputation grew.
One evening, shortly before his return to university, took the son ofFather discussion aside, the family business. "Father," he said, "there is talk of a major recession that will take over the world, with even large corporations are struggling to survive so imagine how this will affect a small business. Times will be difficult, and The only way to stay afloat is, the costs are dramatically reduced. " His father listened attentively as his son added: "Everywhere I see, in the newspapers, on radio and in the halls and coffee bars of my university, the message is" cutCut, cut ". I call upon you to not fall behind the trend. My advice to you, to cut costs to survive this crisis."
The father had learned by now in awe of his son, and he could not ignore advice from him, was so well by the media and supports the discussions that are within a recognized place of learning. He drastically reduced its orders of ribs and potatoes chose a cheaper, more common cooking oil, did the same with the wood chips for the barbecue smoker and changed theAdvertising message at the dinner to reflect that he no longer uses the best ingredients.
Within just a few months, his business could no longer support him and his family, and he sold them to a barbecue restaurant franchise in a great loss and had to take early retirement. He named his son after telling him the sad news to tell him that he must remain at the university because his son had become so wise that he would bring the difficulties of the recession had predicted. His last words to theeducated offspring were: "What a wonderful thing, a university education."
And the moral of the story?
Do not believe everything you read and control over their own fate.
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