Success and the Power of Leverage

"Give me a lever long enough and a place to stand and I will move the entire earth."
Archimedes (287 - 212 BC)

Almost all successful individuals understand the power of leverage. And that success in any endeavor is accelerated by using leverage.

You may become successful without using leverage but, you if you aren't using it, that means you are willing to compromise the level of success, speed, and time necessary to get to each level.

Leverage is an action or mechanical effect to help achieve a purpose. Leverage has been used since time immemorial. In fact, each of us has experienced, used, or witnessed leverage, but we are not all aware of the importance and the incredible power of leverage in everything that we do.

The cost of not utilizing leverage in your personal life and business strategy is huge. We need to get intentional and strategic in the use of leverage in every part of our lives. But first, let's discover where we did not use leverage and thus experienced limited results.

Here is my example. In the late '80s, I became involved in the training and speaking industry by buying into a sales-training franchise. It seemed to make sense. I was a top sales performer and this transition was one where I could bring immediate credibility to my programs.

One major item was missing, however. Yes, leverage...in the area of marketing. I look back at this now and shudder at what I did. As franchisees, we were instructed to have four appointments a day and hold public programs for our sales training. The method taught by the franchisor was one without leverage: simply pick up the phone and start calling people - anyone, one-on-one. Don't bother to profile the potential clients - just call.

Well, I followed their strategy

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